Case Studies

A company-wide assessment led to a site rebuild, CRM migration, and centralized data warehouse—driving 2.5x organic traffic growth and 65% increase in active users within 4 months.

Working with MIT’s Office of Communications and Open Learning, co-led an Institute site redesign and launched the MIT Climate Portal—showcasing research, deepening engagement, and expanding MIT’s reach worldwide.

Redesigned critical customer journeys, introduced design thinking company-wide, and transformed e-commerce workflows—bringing the brand’s in-store excellence to its digital channels.

A strategic brand refresh, SEO overhaul, and platform consolidation drove 4× more direct applications, 35% YoY lead growth at 50% lower CPA, and a 40% reduction in marketing costs.