How The Mel Robbins Podcast built a scalable marketing foundation for rapid growth
A company-wide assessment led to a site rebuild, CRM migration, and centralized data warehouse—driving 2.5x organic traffic growth and 65% increase in active users within 4 months.
The Mel Robbins Podcast
The Challenge
Mel Robbins’ 143 Studios had built an extraordinary social presence and a top-ranked podcast for Mel Robbins. But it lacked scalable marketing infrastructure to support the next stage of growth. With a new book launch and surging popularity, the team needed stronger systems to capitalize on the momentum.
The Approach
Led a company-wide assessment, then delivered and executed against a marketing blueprint and roadmap:
- Full website rebuild with focus on organic traffic and conversion optimization
- CRM migration to HubSpot
- Centralized data warehouse
Services: Digital Strategy & Systems, Experience Design, Content & Growth, User Research & Analytics
Results
In under a year, established a scalable marketing foundation for expanded growth:
- New website became a centralized hub for discovery, acquisition, and promotion
- 2.4× organic traffic growth, +35% site engagement, and +65% active users
- Conversion rates improved across key landing pages through A/B testing, including an 10-30% lift across top pages within 90 days
- CRM migration now powers expanded lifecycle campaigns and lead capture
- Cross-platform dashboards implemented for podcast, email, website, and social