How Shorelight Education transformed its digital ecosystem to drive international growth
A strategic brand refresh, SEO overhaul, and platform consolidation drove 4× more direct applications, 35% YoY lead growth at 50% lower CPA, and a 40% reduction in marketing costs.
The Challenge
Shorelight was poised to become the U.S.’s largest aggregator of international student services. But expansion was challenged by costly direct-to-student acquisition, a complex infrastructure environment, and pressing data management needs. To keep pace and serve more universities, the business needed to modernize its platforms, evolve its model, and realign its brand.
The Approach
Led a series of assessments to deliver against multiple initiatives
- Updated the brand and consolidated B2B and B2C systems to create a direct-to-student experience with clearer services
- Launched comprehensive SEO strategy with regionalized campaigns to attract higher-intent students at lower cost
- Unified 20+ microsites into a centralized, scalable platform; redesigned onboarding processes for efficiency
- Built a digital roadmap, refreshed the design system, and led admissions platform redesign
Services: Digital Platform Alignment, Experience Design, Content & Growth, User Research & Analytics
Results
Delivered a modern platform that integrated and improved both student and agent experiences while driving major growth:
- 5× increase in university programs and 2× site traffic
- 4× increase in direct applications and +35% YoY lead growth at 50% lower CPA
- 40% reduction in marketing operating costs.